renee m

Before we talk about your website there are a few things I always want to know first. Most people come to me with a Pinterest board and a color palette. Sometimes they come with a competitor's site they've pulled up on their phone. Occasionally they've already named fonts. That's fine. It's where most people start. But it's not where I start. Before any of that, I want to understand your business. Specifically, what you're trying to make happen, and for whom. The visual stuff is actually the...

There's a running joke in the design world: just use Canva, it's easy. And I can't lie, it is. The tools are more accessible than they've ever been. And just about anyone can use them. There's absolutely nothing wrong with starting there. But accessible and effective are two different things. And easy doesn't always mean impactful. There's a difference between having a website and having one that works. Between a logo that exists and a brand that communicates. Between something that looks...

Ever improving. Iteration is my friend. It's important to define and refine the guideposts that keep me honest — about my skill, my growth, and my ability to show up well for the people who trust me with their work. And that trust isn't small. Clients hand you something they've spent years building. Their brand, their business, the thing that represents them before they've said a word. It deserves to be treated with the same care and intention they've put into it. I dug up this infographic I...