Design That Speaks for You
The road to success is paved with good design. Effective print, digital, and social media design is how you lay the stones.
You're probably not a designer, but I bet you know what good design looks like.
Maybe you don't know exactly what you want, but you know when something looks right and feels true to what you're trying to say. And you know when it doesn't.
What you need is someone who can take what's in your head and on your brief, and turn it into something you're genuinely proud to put out into the world. Whether that's a one-off piece, a full set of campaign materials, or just a reliable person to call when something needs doing.
Someone who gets your brand and knows how to speak for it visually.
Having the right support behind you goes a long way toward paving that road.
What I design
Here are a few examples of some projects I've worked on.
Design Roadmap
01
Discovery
First we talk. I'll ask questions about your business, your goals, who you're trying to reach, and what you want people to feel when they encounter your brand.
02
Research
Then, before I open a single design program, I do my homework. I look up your competitors, your industry, your audience, and what's already out there visually to determine the gaps, the patterns, and opportunities.
03
Alignment
Next, I present a mood board to make sure we're on the same page before I move into the design. If we're not, here's where we fix that and come again. This step saves us both time and money.
04
Concept
I'll mock up three directions. Take each one is a point of view, not just a pretty option. I'll give you one business day to respond with feedback so we keep the momentum going.
05
Iteration
We refine the chosen direction until it's right. Two rounds of revisions are included. This is where the collaboration is at its peak.
06
Delivery
All the necessary files, neatly organised, in every format you need. You'll feel empowered and ready to go. And if something comes up after, I'm not hard to find.
A CASE STUDY
SEEDS — We Are Parable x BBC Film
About the client
We Are Parable is a Black-owned film distribution and events company dedicated to bringing culturally relevant cinema to audiences across the UK. For this project, they partnered with BBC Film to present SEEDS, a programme of short films and events celebrating Black British storytelling. From personal journeys of grief to ancestral spiritual quests, SEEDS was built around the voices of emerging Black British filmmakers, brought to life through screenings, live discussions, and performances across the UK.
They needed a visual identity and campaign assets that could hold the weight of that mission.
The Brief
The request was for a full suite of digital assets: social media graphics for Instagram, X, and Facebook, email marketing assets, and web banners for both the We Are Parable and BBC Film websites. The tone needed to be inspirational and empowering, the imagery rooted in themes of identity, belonging, community, and coming of age. The core audience was Black women aged 25 to 34, culturally curious, film-literate, and looking for events that spoke directly to them.
The Approach
Dicscovery
The brief was thoughtful and detailed, which gave me a lot to work with. But before I could put together a proper proposal, I had some questions. Some practical, some less so.
The practical ones first: were they looking for editable templates or fully designed artworks, were there firm deadlines, and what was the budget range? Those things needed to be clear before anything else.
But I was curious about more than the logistics. This was a co-branded project between We Are Parable and BBC Film, and I wanted to understand how those two identities would sit together visually. I also wanted to understand the relationship that audience already has with the brand. Do they feel loyal to We Are Parable? Are they discovering it for the first time? And practically speaking, what kind of imagery and design actually grabs their attention when they're scrolling through their feed?
And words like "inspirational" and "empowering" can mean a lot of different things. I find it's always worth asking for examples, things that have felt right before, and things that haven't. It saves a lot of second-guessing later.
SEEDS wasn't just a film program. It was a celebration of voices that don't always get the platform they deserve. The awareness of the cultural significance of the project stayed in the back of my mind while I was working on it. The weight of what SEEDS represented, celebrating Black British stories and giving emerging filmmakers a platform, influenced how seriously and carefully I approached every design decision.
Design and Build
With direction confirmed, I moved into the full asset suite. The visual system that emerged had a clear logic to it. Warm, saturated yellows and abstract overlapping circles anchored the main campaign, while a darker earth tone palette gave the filmmaker profiles a more intimate, portrait-led feel. The film stills were treated consistently, cropped into circles and set against the campaign colours, so every graphic felt part of the same family regardless of what it was communicating.
The SEEDS wordmark sat at the heart of everything: organic and hand-lettered in feeling, but grounded by bold, clean supporting typography. Warm and considered at the same time.
The overlapping circles were the abstract expression of the seeds metaphor, layered, rooted, growing. Every asset, from the event announcements to the filmmaker profiles to the countdown graphics, was built to feel like part of the same world. The goal was for someone scrolling past one of these posts to stop, feel something, and want to know more.
Review and Refine
This is where the real collaboration happened. We went through several rounds of feedback together, adjusting, refining, and tightening until everything felt right. Not just good enough, but actually right.
The Result
Seeds launched and some locations sold out.
Honestly, this one meant something to me beyond the brief. Black British stories being celebrated, platformed, and received so warmly by a full room of people who showed up specifically for that, that's not a small thing.
Knowing that the designs played some part in getting those people through the door is the kind of win that reminds you why this work matters.
We Are Parable and the BBC Film team were happy with the result.
Design Solutions
Single Project?
Just one thing, for now...
Campaigns?
If you need a suite of materials
Retainer?
If you have ongoing design needs
Frequently Asked Questions ❋
I will always include the details of what assets are required from you in your proposal and kick-off email. It's important to know that I don't start the design process until a 50% deposit is received.
It depends on what you need. A single flyer is a very different project from a full brand identity. I can give you a rough guide:
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Logo design: $300 – $800
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Brand guide: $750 – $1,500
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Social media graphics: from $45 per graphic
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Print design (flyers, brochures, posters): from $75 per piece
After our discovery call I'll send you a detailed proposal so you know exactly what you're paying for before we get started.
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Yep! Copywriting is not a part of my offering so it should be ready before design begins.
Design shapes around words, not the other way around. I could use placeholder text but that leads to layouts that don't actually work for your real content. And time is honey and we wouldn't want to waste honey do we?
That said, if you're working on it and need a little more time, just tell me. We can stage the project so copy and design come together as you go.
Then we start there. You don't need to have everything figured out before you reach out. That's part of what working together is for. On our Discovery call, the questions I'll ask will help us both get clear on your direction before any design work begins. A lot of clients come to me knowing what they want to feel but not how to express it. I take it from there.
Honestly, that depends on the scope, but here's a rough guide:
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Single piece (flyer, poster, social graphic): 3–5 business days
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Logo design: 1–2 weeks
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Brand guide: 2–3 weeks
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Full brand identity suite: 3–4 weeks
Your proposal will always include a clear timeline so you know what to expect. The biggest factor in turnaround time is how quickly feedback comes back. The faster you respond, the faster we move.
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I do, but it depends on my current workload. If you have a tight deadline, get in touch as early as possible and I'll let you know if I can accommodate it. Rush projects are definitely possible but carry a 30% surcharge on the standard rate. The earlier you reach out, the better your chances of getting the turnaround you need.
Primarily by email. I like to keeps everything documented so it's easy to refer back to.
For more complex projects, I'll schedule check-ins at key stages so you always know where things stand.
I don't do revisions or feedback by phone. Written feedback means we both have a clear record of what was asked for and what was changed.
Every project includes a set number of revision rounds, typically two (I always include this in your proposal). That means two opportunities to review, give feedback, and request changes before the project is considered final.
Revisions are for refining the direction we agreed on, not for changing course entirely. If the scope shifts significantly mid-project, we'll have a conversation about what that means for the timeline and cost. It's makes for a great experience when we both know where we stand at all times. No surprises.
Beyond that, each revision will be billed as an additional cost per round.
You do, 100%. Once the final payment is made, all the files are yours to use however you need.
You'll always receive the final print-ready PDF, PNG, JPG files. Those are yours from the moment final payment is made.
Source files (the working AI or PSD files) are a little different. For logo and brand identity work, yes — I'll hand over the AI file because your logo is yours and you should be able to use it freely without depending on me. For other projects like print, social media, and presentations, source files aren't included by default but are available for an additional fee — typically 25–50% of the original project cost.
If owning the source file matters to you for a specific project, just let me know upfront and we'll build it into the quote.
It depends on the project, but I always deliver the formats you actually need. Here's what most clients receive:
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Logo: AI or SVG (vector), PNG (transparent background), JPG — in full colour, black, and white
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Print files: High-res PDF
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Digital files: PNG or JPG at the appropriate resolution
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Social media graphics: Sized and exported for the platforms you're using
If you need a specific format that isn't on this list, feel free to ask.
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Once a project is closed and final files are delivered, any additional changes are billed separately at my standard rate. This is why the revision process matters. It's your opportunity to get everything right before we wrap up.
That said, I'm not going to leave you stuck in the mud. If something small comes up shortly after delivery, reach out and we'll figure it out.
